It’s summertime, and with pandemic shutdowns, strict mask mandates and canceled events becoming distant memories, many people are jumping at the opportunity to once again attend concerts, festivals, live entertainment venues and other events. Combined with warming temperatures, the spirit of positivity is finding its way into promotional products trends, and if you aren’t hitting your clients hard with fun, upbeat options, you’ll be left in the dust.
As you get ready to create the best branded campaign that’s perfect for any summer activity, make sure you include items from Bandanna Promotions by Caro-Line in your lineup.
“Our bandannas are true elevated artistic branding for your client’s advertising campaign that last longer than for just the event as an ongoing fashion wearable accessory and memento of summer fun,” says Scott Thackston, director of marketing and product development.
Take a look at why, how and where these products fit into current summertime promotional opportunities.
It’s All About the ‘Why’
Before jumping into how these products fit into a summer merchandise lineup, let’s first look at why they should be part of it in the first place. Here’s the thing about bandannas: They come in a variety of sizes that can be worn in a variety of ways to all sorts of events. Think on the head; around an arm or leg; tucked into a back pocket; or if you go for the Fashion-danna Extra Large bandanna, it can be worn as a shirt.
“Bandannas are a natural fit to add a fresh wearable accessory with T-shirts and hats to make for a full branding fashion ensemble,” adds Thackston.
Let’s take it one step further and talk about utility. MapWear is a bandanna printed with a map that is offered by Bandanna Promotions. It can be used anytime people come to a location and need help finding their way around or need information about planned events (think hiking in the summertime). It has a huge 18″ x 18″ imprint area, is lightweight, quickly and easily folds small enough to fit into a pocket or purse, and can also be worn. The best part is it won’t disintegrate like a paper map or lose signal like a digital map.
Jump Into ‘How’
One of the first things that comes to mind when most think about summer is live events. This includes everything from concerts to outdoor festivals, and even events like 5k’s and pet promotions. With so many happenings making a comeback, promotional products distributors have the opportunity to create once-in-a-lifetime campaigns for their clients.
How? One way is through fun bandannas. With the option to screen print, rotary print and digital print, Bandanna Promotions by Caro-Line is poised to be the perfect partner for any outdoor entertainment event.
Let’s start with rotary printing. It gives the option of creating custom colors, making it ideal to fit into any event. A design is printed on white cloth so colors stay true, plus it creates a softer bandanna because the eco-friendly, water-based pigment dyes are absorbed into the cloth. The company can print up to eight colors within certain piece limits.
Or you can opt for something like a tie-dye bandanna and simply add a screen-printed logo.
“Bandannas are the perfect lower cost economical promotion, with a highly visible branding impact that utilizes the full imprint area as a unique design opportunity for any company’s logo,” Thackston states.
This is a great way to not only capitalize on the current popularity of tie-dye, but they make a great piece for end-users to wear time and again, offering continued branding for the event or festival. Tie-dye bandannas are available in a 22″ x 22″ size in 100% cotton.
The company also offers digital printing. This is a great option for those clients that want summer to come through in full color. Not only does digital printing allow for printing off the edge, but it also allows for low minimums.
‘Where’ to Go From Here
We’ve hit the “why” and “how” of the discussion. Let’s finish on where (and to whom) these bandannas should be sold in the summer months.
The obvious one that’s previously been mentioned is outdoor entertainment events. These happenings are loaded with branding opportunities, from logos to slogans to album art and more. Think everything from wine tasting to Greek festivals, to Coachella and more. Across the country, these events have made a comeback this summer, so don’t ignore the opportunities.
Perhaps a little less obvious is the pet market. But with nicer temps making it easier to take pets for walks as well as around town, items like the Pet Triangle are perpetual walking billboards. These are perfect for vets, pet goods stores, groomers, dog parks and more.
Don’t ignore the fact that pet owners will spend quite a bit to make their furry companions look good. That means that companies from banks to real estate agents to pet-friendly hotels and breweries with outdoor seating should all offer pet triangles with their logos.
Let Bandanna Promotions by Caro-Line be your partner in getting into the summer swag vibe! From fun products like tie-dye bandannas to custom colors and a variety of printing options, the company is there to help provide the best branded campaign for the warm-weather months.
“Having bandannas as a concert, festival or live event giveaway allows your brand to be distributed to the masses for waving and wearing for all to see front and center, making for a memorable impression,” Thackston says.
Get in touch for a free sample kit and get the summer party started!
